The Multiplier Effect in Action

The Multiplier Effect™ in Action: How Kenyan Founders Are Paying It Forward

The founder-led growth that the study will focus on is inspired by the Multiplier Effect™ phenomenon that Endeavor has researched for more than a decade. This work recognizes that entrepreneurial success extends beyond profit and valuation — true impact lies in how founders reinvest their success. When experienced entrepreneurs train, mentor, and invest in the next generation of successful founders, they create exponential impact that drives job creation, innovation, and stronger entrepreneurial ecosystems.

Multiplier Effect of Ken Njoroge, Cellulant 

Ken Njoroge, a serial entrepreneur, co-founded Cellulant in 2004 — a Pan-African payments company offering a single API platform that enables businesses to accept online and offline payments through mobile money, cards, and bank transfers. Over the years, Njoroge has inspired many employees at Cellulant to start their entrepreneurial ventures.