East Africa Foods Joins the Endeavor Kenya Network

Selected at the recent 99th International Selection Panel, Diana Michael and Elia Timotheo of EA Foods, are leading a transformative movement in Tanzania’s agricultural sector.

EA Foods, a B2B distributor, connects smallholder farmers directly with urban B2B customers. This approach empowers farmers by ensuring they receive better prices for their produce, while also fostering a more resilient and sustainable food supply chain. Cities benefit from access to fresher, locally sourced food.

We are impressed by EA Foods’ commitment to building a more equitable and sustainable food system in Tanzania. Endeavor Kenya is committed to supporting Diana, Elia, and their team as they scale their business and achieve their ambitious goals.

Welcome to Endeavor!

Entrepreneurs: Diana Michael and Elia Timotheo
Industry:  Marketplaces
Endeavor Office: Kenya

What they do: Founded in 2013, East Africa Foods collects fresh produce from small-scale farmers and delivers it directly to urban businesses, including informal retailers and supermarkets. Africa’s food supply supply chain is inefficient due to a high number of middlemen, leading to high prices and significant food waste. By addressing these inefficiencies, East Africa Foods aims to improve market access for farmers and offer customers the highest quality produce at competitive prices. The company currently works with over 10 thousand farmers across Tanzania to supply more than seven thousand retailers with bananas, potatoes, onions, and other food products.

Who they are: East Africa Foods is led by Elia (CEO) and Diana (CFO). Elia grew up in an entrepreneurial family—his mother ran a food business—and has been an entrepreneur himself from a young age. Diana managed the company’s finances since its founding, while still working as a Senior Auditor at KPMG Tanzania, before joining East Africa Foods full-time as CFO in 2017.