2025 Outliers Cohort!

They raised over $42 billion, created 1 million jobs, and are proving that high-growth companies from emerging markets aren’t exceptions—they are the new standard. Meet the 2025 Endeavor Outliers,

While Endeavor has been actively supporting founders in emerging and underserved markets for nearly three decades, our first publicly recognized Outliers class was published in 2020.
The 2025 Outliers cohort is raising the bar for what’s possible in emerging markets. This class has a median revenue three times higher than the 2020 cohort. There are four times more companies making over $100M in revenue, nearly six times the number of companies valued at more than $1B, and six times as many publicly listed companies.

These Outlier companies are pushing past economic uncertainty, geopolitical instability, and capital slowdowns to scale at record levels. They represent a new baseline for what’s possible:

  • $42 billion raised in the past three years
  • 1 million jobs created
  • 34 countries represented
  • 76 companies valued at $1B+
  • 36 exits and 13 publicly listed companies

This year’s cohort includes trailblazing companies across various industries. From Kenya, the selected companies are:

  • d.light, – d.light distributes high-quality solar energy solutions to households and SMBs. With its proprietary “PayGo” technology, it offers mobile payment financing plans, making its solutions accessible.
  • Victory Farms – Victory Farms uses cutting edge technology to farm tilapia in Lake Victoria at scale, delivering fresh fish throughout Western Kenya and Nairobi.
  • Maxsoko – Endeavor Kenya Entrepreneur Daniel Yu‘s merger of Wasoko with Egypt’s MaxAB is reinventing Africa’s retail supply chain.

Meet the full class of 2025 Outliers.